Fixel : Smarter Segmentation

Segmentation Just Got Smarter

Not all your website visitors are equal. Some are worth more than others.

Fixel is a fully automated segmentation tool that ranks your website audience based on their level of engagement.

Our platform learns how users interact with your site, and by applying advanced machine learning algorithms, we highlight only those visitors that matter most.

The underlying assumption behind our solution is quite simple – Engagement correlates strongly with Purchase Intent. This means that a user that is heavily engaged in your website is of a higher likelihood to convert. This assumption has been proven to be true across various industries, from ecommerce to B2B.