Customer reviews about Scal-e
★★★★★
★★★★★
4.91
Based on +75 reviews
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Appvizer Community Reviews (15)
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Finding one’s way through the galaxy of marketing software is more than complex. After a few disappointments, I did some research to finally find the “Real CDP” label. Among them, a French solution that I chose for practical reasons, Scal-e. The unification of our marketing and communication across all our entities is one of the reasons why we chose to use Scal-e. The platform is a good step forward for distributed marketing. The interface is very well done and well optimized locally and globally. The entire interface was customized at all profile levels by the Scal-e teams to meet my needs. Practical and convenient. Quickly integrated and adopted by all my affiliates.
Day by day, we extend the use of Scal-e’s software to other marketing activities by customizing the service and modules. The initial setup is quick, and the software is easy to use on a daily basis. The “industry solution” is very valuable and allowed us to launch a pilot project in a few days.
The All-in-One approach is the strong point of the Scal-e platform, as well as its low code aspect. From collection to omnichannel activation, the Scal-e CDP is a great tool to centralize the customer experience in a customized datamart. Because the reality of the data is not always as we would expect, Scal-e allows us to visualize and better understand the state of the data and to define adjustment rules applied in real time and on the fly. From the moment the data is exploitable, the activation of the marketing module is possible, a truly omnichannel marketing automation module: email, sms, social networks, mobile wallet, forms, push notification; or the audience module to score behaviors, define audiences, segment the base etc…. An advanced loyalty program management mode is also available. It allows the management of local rules, such as the attribution of loyalty points by country, in order to take into account the different living standards. Scal-e also offers a business intelligence module which is also a very good decision support tool. The functional coverage of the platform is fascinating, especially since it is proposed in the form of a module. The Scal-e solution is able to easily accompany us according to the evolution of our needs, which is very appreciable.
DSSay yes to Scal-e
Doreen S, July 22, 2021
Satisfying is how I would describe my overall experience with Scal-e. To anyone who wants to take customer marketing to the next level in their business! The Scal-e teams are able to customize everything to fit your needs and fit your business environment perfectly! Just like the daily support, the implementation was very professional. Everything is easy and very efficient with Scal-e, managing your database, sending communication campaigns, managing a loyalty program …. Moreover, the team is always ready to help, it is very pleasant to build a relationship and work with them.
We use the Scal-e platform for any type of business project, lead management, loyalty program, relationship marketing program. Even the 3 at the same time, which is very practical. We have been using the Scal-e platform for 15 years now, since its creation, with more than 20 projects. We see this platform as the most complete platform on the market, considering all its integrated modules. Our creativity is the only limit of the platform and nothing is impossible. The targeting engine with its on-the-fly calculated fields and date functions with the drag and drop interface is a must. We chose to use the Scal-e platform because it is the most complete solution at a median price on the market, and because the solution regularly offers innovative evolutions in line with the marketing news.
We use Scal-e on a daily basis, and it is the solution to everything we need: marketing stack, privacy module, DQM, loyalty program, distributed marketing, etc. Scal-e is the solution to all our problems. At a rather good price, the goal is reached for us and even with a large volume of data and users having to log in
Appreciated by all distribution networks, the Scal-e marketing platform is a true distributed marketing tool that is very easy to use for a marketing team without knowledge. It is a true data model (CDP) that allows for greater responsiveness and targeting quality and has many native APIs as well as advanced GDPR management.
What are the advantages of Scal-e? It’s very simple, the team takes charge of your project and accompanies you from A to Z to set up a customized CDP. The organization and consolidation of your data from different online and offline sources are taken care of, as well as the parameterization of your Data Quality Management rules so that the quality of your data is never a question. To have a holistic view of your data, nothing better than Data Vizualization, and to improve the knowledge of your customers and your tools, Scal-e has developed the Unique Customer Repository (segmentation, scores, aggregates, calculated fields…). The implementation is more than fast. The activation of data, the exploitation of declarative, behavioral and transactional data, the implementation of customer paths whatever their interactions and touchpoints is facilitated by scripting tools with an impressive number of channels …. Add a loyalty module? Yes, of course! In a few clicks, build your multi-criteria programs not only based on transactions (encourage and reward engagement for example). Getting started at all levels is made easy by “no-code” interfaces and the seamless support of a passionate and available team facilitates onboarding. In short, the platform is worth a look. Don’t miss it!
I switched to Scal-e because this martech solution was more efficient to improve my social media ad conversions. Very easy to adapt to my specific cases, the solution proposed by Scal-e allowed me to improve my margins. The team is also very professional and reactive and offers a more agile solution.
I switched to Scal-e because this martech solution was more efficient to improve my social media ad conversions. Very easy to adapt to my specific cases, the solution proposed by Scal-e allowed me to improve my margins. The team is also very professional and reactive and offers a more agile solution.
MBA very powerful, reliable, flexible and easy to use CDP "made in France", bravo !
Martine B, January 19, 2022
The Scal-e platform perfectly meets various marketing needs such as data unification, acquisition, activation, loyalty, distributed marketing, or clienteling. It is an excellent tool to collect customer data (online&offline), to collect them in a RCU and to enrich them. Powerful data-quality management, segmentation and data vizualization tools facilitate data processing and exploitation. The marketing automation module is ultra-efficient for carrying out omnichannel campaigns and measuring their performance (attribution models, ROI calculations, etc.). If you want to create loyalty programs (not only transactional), manage benefits and sponsorship actions and many other customer loyalty actions, the loyalty module is not negligible. The Scal-e team offers a customized support, the best to allow a quick learning and a thorough use of the tool.
Clearly, an essential tool to automate all your data management according to their level of sensitivity (with integrated confidentiality module), according to teams and departments at any GEO level. I highly recommend it. Moreover, it is fully compliant with GDPR and CCPA regulations.
One word to describe Scal-e? I would say fantastic! I would say that the two main advantages of Scal-e are the following. First, the tool is easy to use and the UX is intuitive, so I don’t have to search too long for the functionality I need. Because of this, I can save time. I also have full control over the messages I send out and can track them easily. Thanks to Scal-e’s marketing platform, my prospects’ engagement has skyrocketed. Second, the Scal-e team provides excellent customer service. I work in a very customer-centric company myself and I appreciate that they are in the same mindset as me. They have been very helpful in maximizing my investment with them.
TAI recommend Scal-e !
Taciana A, May 2, 2022
For any company wanting to improve its marketing and sales results, Scal-e is an indispensable tool. Quantity is not the only criterion I’m considering when telling you this, I’m also talking about quality. This marketing platform provides valuable information on when, where, and how to contact new prospects through unique data analysis. And that’s in addition to helping keep them satisfied and interactive throughout the relationship journey with customer intelligence and retention expertise. In addition, the 360-degree view of customer trends is a significant advantage, as are the dashboards that provide a complete overview of campaign performance with ROI analysis and the ability to run multi-channel campaigns.
DOPerfect B2B and B2C CDP
Damien O, June 7, 2022
This platform is absolutely amazing. You have a premium customer support, and it is a user-friendly CDP. In addition to that, you have a very high flexibility and possibility to tailor the platform in many ways, which is fabulous.
