Horae : Innovating to Preserve Watchmaking Heritage

Horae leverages Digital Product Passports and Blockchain technology to protect the authenticity of luxury watches. By digitally certifying each watch’s legacy, Horae offers brands a reliable safeguard against counterfeits and provides undeniable proof of authenticity to owners and buyers, enhancing trust and preserving the heritage of watchmaking.

What are the main features of Horae?

Digital Passport for Authenticity Protection

Horae uses blockchain technology to create a secure digital passport for each luxury watch, ensuring its authenticity and safeguarding its unique history.

• Digital certification of the watch’s legacy on blockchain.
• Proof of authenticity for owners and buyers.
• Protects ancestral watchmaking craftsmanship from counterfeits.

Enhanced Customer Engagement

Horae helps brands engage with every previous and current watch owner, building enduring relationships that honor the history of each timepiece.

• Digital passport tracks ownership history and service records.
• Privacy-respecting direct messaging and personalized communications.
• Facilitates connections between the brand and watch owners.

Market Insights and Customer Behavior Analysis

Through blockchain data, Horae offers valuable insights into market trends and customer behavior, empowering brands to align with genuine customer preferences.

• Data on ownership, after-sales, and customer trends.
• Allows brands to stay ahead of market shifts while respecting privacy.
• Informs decisions with actionable insights.

Comprehensive After-Sales Services

The digital product passport enhances after-sales services, offering features like warranty management, repair tracking, and declarations for theft or loss.

• Seamless tracking of ownership and service history.
• Extended warranty options and after-sales support.
• Theft or loss reporting integrated into the platform.

Web and Mobile Interface for Owners

Horae offers an intuitive web or mobile interface for managing digital passports, enabling owners to engage with brands, transfer ownership, and access services.

• Easy ownership transition and direct brand interaction.
• Comprehensive access to all after-sales services in one app.
• Personalized brand communication and event participation.

Embedded Services and Data Analysis

Horae’s platform includes various embedded services such as authentication, ownership management, and data analysis, offering brands comprehensive tools to enhance the customer experience.

• Authentication and ownership proof.
• Market trends and customer behavior insights.
• Web3 marketing efficiency and after-sales monitoring.

Horae combines innovation and tradition to protect the legacy of luxury watches while enriching the customer experience and offering brands powerful tools for engagement and growth.